Benefits of Push Notification and Interstitial Ad
» To create high conversion rates that properly asks marketers a long preparation process in their marketing strategy. So the question is how to shorten this process but still engage customers effectively. In this expectation, the ad networks create push notification and interstitial ads that are created based on typical pop-ups. But they have multiple presentations that are more eye-catching, high performing. Moreover, they generate engagement with more positive user experience.
What Is Push Notification?
» Push notifications are the small messages that appear anywhere and anytime on the screen of devices. The marketers prioritize using this tool to remind their users returning into the app which they have installed before. Push notifications are independent of a site or mobile device, while pop-ups are limited on the particular site.
Benefits of Push Notifications
» The marketers use push notifications as a communication channel to contact their prospects. Through the alert message, they transmit personalized and relevant content at the appropriate moment, making users can not ignore them. This leads to a range of crucial actions of customers to boost conversion rates.
Increase conversion rate: when you want to notify the special offers to your customers, push notification is the best effective way to deliver these notifications and boost conversion rates quickly. For instance, a virtual shop can base on historic subscribers to remarketing the product categories. By sending recurring messages, brands timely remind their customers and encourage them to revisit this site to receive the offers.
Reach both mobile and desktop users: push notifications are independent on any site or app so it can easily approach users on any device. You can send promotional messages to loyal customers whether they are using a mobile or desktop. In this way, you can effectively get their attentiveness without distracting user experiences.
Encourage user engagement: push notifications contain highly personalized and relevant content to grab more attention from users. The chain of push notifications are delivered to a user based on the user’s specific actions in the app / on your site. Through timely sending notifications, you make sure users don’t miss any advertising.
Retain customers: when users have already downloaded the app, you want to remind them to timely turn back and implement certain actions on this app. In this situation, push notifications are so helpful to send reminders with attractive engaging content.
What is Interstitial Ad?
» Interstitials or interstitial ads are banners that pop up with an unexpected content on the host page or app. It is displayed with a large size, this makes user’s activities on a website interrupted, and they tend to focus on the shown advertising so almost marketers explore this to spread brand awareness. It refers to a pop-up variation as well.
Benefits of Interstitials
» Interstitial ads are one of the most popular mobile ad formats used by developers and marketers because of their high impression rate to increase downloads and revenue. Well-known companies have seen significant increases in app installs by optimizing interstitials
- Perfect for brand awareness: they mostly display with large sizes and appear unexpectedly for users. They are ideal for attracting the user’s attention by using a highly attractive format for brand advertisers. Hence, they are a highly effective way for campaigns to promote branding.
- High engagement: by using rich media, and attractiveness of itself formats that encourage viewers to interact and engage with the brands. Thus, interstitials drive high user engagement and generate high click-through and conversion rates.
- Increase ad diversity: web designers feel free to apply them any design under diverse formats, interstitials do not have to compete with other banners. Through the multimedia character and the ability to use the entire browser window, web designers have almost unlimited design freedom.
The ad network offers push notification and interstitial ad
» Push notifications and interstitial ads have the potential to deliver high impression rates, click-through rates, conversion rates, and revenue. By referring to the common benefits of the above, you can effectively apply to specific campaigns.
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