Walmart Affiliate Program Review

Walmart Affiliate Program Review

Most people knew about Amazon as the world’s biggest shopping website, especially in North America. That is why affiliates prefer working with the Amazon affiliate program, however, if you used to work with this platform, you would have already known that the commission offered for affiliates here is lower than other programs.

So in this article, I like to share with you an affiliate program provided by Walmart, which is the biggest competitor of Amazon. Besides they offer not only more appealing commissions than Amazon but also numerous products with full creatives to maximize your income.

What is Walmart Affiliate Program?

Walmart affiliate program allows affiliates to join free in their program and earn a commission when someone clicks Walmart’s links and makes a qualifying purchase.

Moreover, Walmart uses a simple interface to track sales, impressions, click-throughs, and commissions powered by Impact Radius, which shows clear reports and easy navigation for affiliates to manage their site more efficiently.

How does it work?

Affiliates can access banners and text links in Walmart instantly when logging into the account have just signed up. Place these banners/text links on your Web site to let your visitors know about their products. When your visitors follow the links and banners to their site and then complete a qualifying purchase, you can earn up to 4% of the sale.

Walmart will provide banners and text links every week in their newsletter. Besides, you can generate specific text links to anything on if you think it will engage your visitors better. 

As mentioned, Walmart uses Radius impact’s interface to track whole metrics of your site activities.

How to sign up with Walmart Affiliate Program?

You need to sign up and get approval from Walmart before promoting their program. To do this, you access Walmart affiliate program through this link

After clicking on “Become a member”, the site will lead you to a form that requires you to fill out your information, company information, as well as questions that are concerned with your topic.

Once you complete the application, read carefully the agreement before submitting it. Walmart will review your application within 24 hours.

What products can you promote in Walmart Affiliate Program?

Walmart offers numerous products on their programs that consist of the most popular categories such as Fashion, Furniture, Electronics, Kitchen Appliances, Outdoor Sports, etc, they allow you to promote any products form their program.

  • Baby – 4% commission
  • Beauty – 4% commission
  • Books – 1% commission
  • Business & Personal Checks – 18% commission
  • Clothing – 4% commission
  • Contact Lenses – 10% commission
  • Electronics – 1% commission
  • Gifts & Registry – 4% commission
  • Health – 4% commission
  • Home – 4% commission
  • Jewelry – 4% commission
  • Movies – 1% commission
  • Music – 1% commission
  • Patio & Garden – 4% commission
  • Photo – 1% commission
  • Sports & Outdoors – 4% commission
  • Toys – 4% commission
  • Video Games – 1% commission
  • All Others* – 4% commission

Tools in Walmart

Walmart SDK 

It allows you to add a “Buy Now” button next to products listed on your website. With the Buy Now button, you can remove friction in purchase by reducing the number of steps required for a consumer to purchase an item from and hence see an increased conversion rate.

Walmart Chrome extension 

Chrome extensions can save your time a lot when allowing you to generate new links while browsing their site and help affiliates to find the best seller products in the short time

WordPress Plugin

If you are using WordPress you can access WordPress Plugin. Here, Walmart allows you to add links and banners of their products to your article. Moreover, the plugin will show the products to you based on your keyword on your site, you don’t need to search for each product.

How to promote Walmart’s products?

After signing up an account, you can start promoting Walmart’s products on your site. If you are not sure how to promote the products you’ve chosen, you can try the ways below:

Write a review about products

This common way used by most affiliates is product reviews, this helps affiliates get new visitors through organic search. To write a review for a product, you need to buy it and experience it first, then share your feeling about products such as pros and cons, tutorial.

Use email marketing 

You need to have a list of potential customers who’ve subscribed to your website before. You can remind them to revisit your site and read new articles by sending emails to them.

Use social media channel 

Posting products on social media channels is not an effective way to help you earn a decent income in affiliate marketing. However, if you use these accounts to link with reviews on your website then you can improve traffic greatly in this way.


  • They have a large range of categories including over 4 million products.
  • Helpful tools such as SDK, Chrome extension and WordPress plugin.
  • Offer professionally designed banners and a set of useful text links every week in our newsletter. 


  • Commission rates are quite low compared to other programs. 
  • Conversion rates are not as high as Amazon 
  • Tools and features offered for affiliates are out of date

Final thought

Walmart affiliate marketing is an indispensable chance for affiliates who want to maximize their revenue. Affiliates of all niches can sign up for their program and take advantage of their tools to promote products effectively. Hopefully, this review provides helpful knowledge for you about Walmart affiliate marketing.

Also read

Amazon Associates Review 2021

CJ Affiliate Network Review

ClickBank (CB) Affiliate Network Review

If you have any information and question about Walmart affiliate marketing, please feel free to us know by commenting below.  

Author: TopAdNetworks


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